Friday, November 30, 2012

[W205.Ebook] PDF Download The World Atlas of Coffee: From Beans to Brewing -- Coffees Explored, Explained and Enjoyed, by James Hoffmann

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The World Atlas of Coffee: From Beans to Brewing -- Coffees Explored, Explained and Enjoyed, by James Hoffmann

Professionals and enthusiasts alike will love this beautiful book by James Hoffmann. From overviews of the world's most vibrant coffee-growing regions, to step-by-step brewing tutorials, the content is educational, thought-provoking, and substantial. I've already recommended this book to Barista Magazine readers countless times.
-- Sarah Allen, Editor
Barista Magazine

A beautiful world guide to the brown bean.

Taking the reader on a global tour of coffee-growing countries, The World Atlas of Coffee presents the bean in full-color photographs and concise, informative text. It shows the origins of coffee -- where it is grown, the people who grow it; and the cultures in which coffee is a way of life -- and the world of consumption -- processing, grades, the consumer and the modern culture of coffee.

Plants of the genus Coffea are cultivated in more than 70 countries but primarily in equatorial Latin America, Southeast Asia and Africa. For some countries, including Central African Republic, Colombia, Ethiopia, and Honduras, coffee is the number one export and critical to the economy.

Organized by continent and then further by country or region, The World Atlas of Coffee presents the brew in color spreads packed with information. They include:

  • The history of coffee generally and regionally
  • The role of colonialism (for example, in Burundi under colonial rule of Belgium, coffee production was best described as coercive. Every peasant farmer had to cultivate at least 50 coffee trees near their home.)
  • Map of growing regions and detail maps
  • Charts explaining differences in growing regions within a country
  • Inset boxes (For example, what is the Potato Defect? Is Cuban coffee legal in the United States?)
  • The politics of coffee and the fair trade, organic and shade grown phenomena
  • Beautiful color photographs taken in the field.
  • Americans consume 400 million cups of coffee per day, equivalent to 146 billion cups of coffee per year, making the United States the leading consumer of coffee in the world. The World Atlas of Coffee is an excellent choice for these coffee lovers.

    • Sales Rank: #8561 in Books
    • Published on: 2014-10-23
    • Original language: English
    • Number of items: 1
    • Dimensions: 10.00" h x .88" w x 7.75" l, .0 pounds
    • Binding: Hardcover
    • 256 pages

    Review
    For the coffee geek if you don't know the difference between the coffee varieties Arabica and Robusta, if you're wondering how coffee cultivation in Ethiopia differs from that in Costa Rica, if you're confused about the myriad methods of brewing coffee, you won't find a better resource than "The World Atlas of Coffee: From Beans to Brewing--Coffees Explored, Explained and Enjoyed". Even confirmed coffee geeks will benefit from this volume, at once encyclopedic and approachable. (Erica Marcus The Tampa Bay Ledger 2014-12-30)

    Professionals and enthusiasts alike will love this beautiful book by James Hoffmann. From overviews of the world's most vibrant coffee-growing regions, to step-by-step brewing tutorials, the content is educational, thought-provoking, and substantial. I've already recommended this book to Barista Magazine readers countless times. (Sarah Allen, Editor Barista Magazine 2015-07-01)

    Nothing like a good cup of coffee! Coffee tasting bars are springing up everywhere along with coffee tourism--learn where it comes from and why it tastes a certain way. This last word on coffee provides maps, beautiful photography, taste profiles and great new ways to enjoy coffee! Aficionados will enjoy reading this along with their morning "shot"! (Ann Coombs Annual Holiday Gift Guide List 2015-12-01)

    The World Atlas of Coffee...takes ambitious as its starting point and then shoots for exhaustive. It doesn't hit that crazy a level of detail, which is lucky for us because it remains at once packed and approachable. Just one example: in the section on Burundi, Hoffmann details fourteen growing regions. It's a book coffee professionals and enthusiasts alike should not just add to their libraries but dog-ear and highlight. Opening with the history, production, retail, and brewing of coffee, Hoffmann spends more than a hundred pages at origin, giving special attention to traceability. Designed with gorgeous photography and an eye to draw readers through the sometimes bewildering process of brewing a simple cup of coffee, The World Atlas of Coffee is a book you'll spend as much time looking at as reading. (Cory Eldridge Fresh Cup Magazine 2014-11-05)

    For those interested in all-things java, author Hoffmann -- a world-champion barista and CEO of a British roasting company -- has written the definitive guide. If you love coffee, then you'll love this book. Hoffman focuses on specialty coffees: those "defined by their quality and by how good they taste" and discusses in fascinating detail how different varieties of coffee produce their own unique flavors, aromas, and commercial value. The book is divided into three beautifully illustrated sections that cover the process of growing and processing coffee, the numerous ways to grind, roast, and brew it, and the geographical and historical origins of the many types of drinkable black gold. Readers will find a bevy of informative tidbits throughout the book. For example, American G.I.s created Americano by watering down Italian espresso... The book's design also warrants praise: it's loaded with hundreds of full color photographs, maps, and illustrations. It is well-written, informative,
    and a must-have for general readers who want to know more about their favorite morning brew. (Publishers Weekly 2014-11-17)

    One of the world's favorite beverages is dissected in this encyclopedia that introduces the coffee plant and its harvesting, processing, and trade and discusses the buying and preparation of the drink before embarking on a world coffee tour. This voyage takes up most of the title and includes information on the history and current state of coffee growing, processing, and consumption in sections on Africa, Asia, and the Americas. A strength of the book are the numerous, often full-spread photos, of coffee at every stage from fruit to cup. An unusual offering that will be of value in collections serving agriculture, business, and nutrition students. (Henrietta Verma Library Journal 2014-12-01)

    This single-volume "all you want to know about coffee"book fills a gap in the popular reference literature. Though the title uses the more academic word atlas, this is actually a readable work on coffee, albeit arranged by continent and then by region. It seeks to provide information on where coffee is grown, the people who grow it, and the coffee culture at large. The book begins with an introduction to coffee and the process of getting from the bean to the cup. The atlas portion contains 30 pages covering Africa; 22 pages, Asia; and 68 pages, the Americas. As seen in other Firefly books, it is profusely illustrated with color plates. Recommended for circulating collections at libraries where interest in coffee is high. (Jerry Carbone Booklist 2014-12-15)

    About the Author

    James Hoffmann is a coffee expert, author and the 2007 World Barista Champion. Along with a team of experts, he operates Square Mile Coffee Roasters, a multi-award-winning coffee roasting company based in East London, UK, which sources and imports coffee direct from growers, and roasts the beans on their premises. James also travels as a popular speaker about the coffee business. His website is www.jimseven.com.

    Most helpful customer reviews

    1 of 1 people found the following review helpful.
    Made My Coffee Snob Happy
    By K. Groh
    My husband is not only the most difficult person to buy a present for but also a huge coffee snob. You've heard the song, "Fifty Ways to Leave Your Lover," my husband has 50 ways to brew coffee. Cold press, press pot, drip, brew, etc. And he's tried a ton of coffees as well. He times things, checks the temperature of the water and has also used water from our well before it goes through any filtration or softening. So I was thrilled when I got this book and not only did he not ask to return it (yes, almost every present I get him) but he has said how much he loves this. He said it is very comprehensive and it covers so much from the bean to the roast, coffee brewing methods, etc. So I guess I win this one. Finally, after 20 years.

    0 of 0 people found the following review helpful.
    Great Source of Information
    By David 6602
    This is one of the best overall introductions to coffee that I have read. I recommend this with the https://www.amazon.com/Blue-Bottle-Craft-Coffee-Roasting/dp/1607741180/ref=sr_1_1?ie=UTF8&qid=1477242795&sr=8-1&keywords=blue+bottle+craft+of+coffee Blue Bottle book.
    This is not a barista's guide book though it does have some information one should know if that is your profession.
    I enjoy the beverage. I am no expert. I merely wanted to learn more about the plant and the product. The pictures are very nice as well.

    0 of 0 people found the following review helpful.
    This book contains so mich information that it would serve ...
    By Amazon Customer
    This book contains so mich information that it would serve well for anybody starting to or practising coffee brewing proffescianally. More than worth its money

    See all 104 customer reviews...

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    Saturday, November 24, 2012

    [M978.Ebook] Free PDF Medical Coding CPC Practice Exam Bundle 2016 - ICD-10 Edition, by Medcial Coding Pro

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    • Sales Rank: #72938 in eBooks
    • Published on: 2015-12-06
    • Released on: 2015-12-06
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    Thursday, November 22, 2012

    [F449.Ebook] Ebook Free The Sacred Valley: A guide for growing leaders with a deep, bold, consequential faith in Jesus Christ, by Peggy Hahn

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    The Sacred Valley: A guide for growing leaders with a deep, bold, consequential faith in Jesus Christ, by Peggy Hahn

    This is our watch and leadership makes all the difference. You and I are called to lead the Christian movement forward in our own small way—even as we search to find the path ourselves. In this book, you will discover four primary behaviors that effectively shift our mindset as leaders and prepare our faith communities for leadership in a changing world. It is written for leaders (pastors, youth ministers and congregational councils) to use with their teams to strategically focus on behaviors known to help people and communities grow. This is different from the usual process of setting goals or identifying outcomes. These behaviors produce contextually relevant results based on the leadership and location. Practicing these four behaviors will lead you on a faith pilgrimage that will produce a future we are unable to fully imagine right now. We believe everyone and every congregation can grow. Growth is a choice that recognizes Christian leadership is really discipleship, with leaders growing other leaders. This book is an attempt to answer the question, “What does it mean to grow leaders with a deep, bold, consequential faith during the greatest cultural shifts that have ever taken place in our world?” Our research indicates that the difference between growing and stalled leaders and faith communities rests in how these growth indicators are turned into behaviors. These specific adaptive practices will help leaders shape the path from a beloved traditional church to those with deep, bold, consequential faith. As an organization, the LEAD Team is prepared to accompany leaders through this process. The book is written to be accessible to both leaders who want a quick read and to those that want to study behavior change in a deeper way. It can also be used by teams of people for a shared journey. Welcome to life in The Sacred Valley. We can do this!

    • Sales Rank: #564909 in Books
    • Published on: 2015-01-23
    • Original language: English
    • Dimensions: 11.00" h x .27" w x 8.50" l,
    • Binding: Paperback
    • 112 pages

    About the Author
    Peggy Hahn is passionate about growing leaders and dreams of faith communities that attract people of all ages and cultures as they make a difference in their neighborhoods and in the world. She served both in congregations and as Assistant to the Bishop in the Texas-Louisiana Gulf Coast Synod of the ELCA for more than 34 years. She received the 2014 Tom Hunstad Award for Excellence in Children, Youth, and Family Ministry. Peggy coordinated service projects for 36,000 people at the 2009 and 2012 ELCA Youth Gatherings in New Orleans and was the innovator of Camp Hope Day Camp Ministries and The Disciple Project. Peggy is the Executive Director of LEAD.

    Most helpful customer reviews

    0 of 0 people found the following review helpful.
    Well written & inviting book that focuses on helping us understand what God is asking us to do in our rapidly changing world.
    By Rick from DE
    Peggy Hahn is an excellent writer. Her book is well written, challenging look at what ails many churches today...the lack of leaders that are deep, bold and consequential and not afraid to self assess religious traditions that may be getting in the way of what God is asking us to do in today's rapidly changing world. After all, as she so aptly highlights, it is not our church, but rather God's church and mission. The book builds off her LEAD (Living Every Day as Disciples) studies and uses her trek to Machu Picchu as a framework to introduce new concepts and ideas. I found the book inviting me to join her on a journey of change for our church built on faith of a loving God. Well worth the read.

    0 of 0 people found the following review helpful.
    Demands on Leadership in a Modern Church
    By Paul Good
    A good discussion of practical aspects of church leadership types and indications of how to approach invigorating congregations to better achieve their missions. This material is backed by extensive, current research of where many congregations are today and how they are being affected by the society changing around them. We are in this for the long haul: our congregations need to provide faith forming cultures to equip people to live their faith as part of all aspects of their lives. I think Peggy provides useful insight on what this demands of church leadership and how to evaluate next steps to get there.

    1 of 1 people found the following review helpful.
    Learning to Live
    By Cardslvr
    Learning and living discipleship is not easy, but, boy, is it ever worth it. This book gives each of us invaluable tools to assist in this learning and living effort.

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    Tuesday, November 20, 2012

    [F883.Ebook] Free PDF Joshua D. Lion, by Amy Hathcock

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    Joshua D. Lion, by Amy Hathcock

    Come join Joshua and his mischievous friends Spike and Butterball on an adventure that leads to forgiveness and a big purpose!

    • Sales Rank: #4266499 in Books
    • Published on: 2016-02-23
    • Released on: 2016-02-23
    • Original language: English
    • Number of items: 1
    • Dimensions: 8.88" h x .9" w x 5.88" l, .14 pounds
    • Binding: Paperback
    • 36 pages

    About the Author
    Amy Hathcock is an artist, designer, illustrator, and photographer who has worked as a designer in the areas of professional sports and higher education. She enjoys reading, creating art, photography, and spending time with family and friends in her home state of North Carolina.

    Most helpful customer reviews

    0 of 0 people found the following review helpful.
    An enjoyable read for sure!
    By Amazon Customer
    My kids loved this story. We read it before bed and each them (between ages 3-9) were enjoying the story's theme and beautiful illustrations. The principles and heart of God towards each of His children displayed in this book, even when we fail, are things every child needs to be exposed to. A great and enjoyable read for sure!

    0 of 0 people found the following review helpful.
    I really enjoyed reading this book
    By Amazon Customer
    I really enjoyed reading this book. There is a great lesson to learn of repentance and forgiveness that speaks through the story with wonderful illustrations. I can't wait to share this story with my kindergarten Royal Rangers!! They are going to love it!!

    0 of 0 people found the following review helpful.
    I wasn't expecting the ending which made enjoying the book so much better. I loved the story and the beautiful pictures
    By Amazon Customer
    I read this story to my 3 grandsons and they did not move while I read. My youngest who is 4 years old had me read the story of Joshua 3 times and then he looked at the pictures and told me the story. I wasn't expecting the ending which made enjoying the book so much better. I loved the story and the beautiful pictures. I love this book.
    Thank you to a talented Author.

    See all 11 customer reviews...

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    Sunday, November 11, 2012

    [P719.Ebook] Download PDF The Cult of Kingship in Anglo-Saxon England: The Transition from Paganism to Christianity, by William A. Chaney

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    The Cult of Kingship in Anglo-Saxon England: The Transition from Paganism to Christianity, by William A. Chaney

    The transition from Paganism to Christianity in Anglo-Saxon England. First edition with original dust jacket. Tight unbroken spine with all pages intact and tight. Pages are clean and unmarked. Dust jacket has tears at corners and edges with shelf wear showing as in photos. Pencil mark on flyleaf (book price)

    • Sales Rank: #3326432 in Books
    • Published on: 1970
    • Format: Unabridged
    • Number of items: 1
    • Binding: Hardcover
    • 276 pages

    Most helpful customer reviews

    1 of 4 people found the following review helpful.
    Hidden Treasure
    By Amazon Customer
    Wow! My husband has waited forever for this book. We were thrilled with it. We cannot wait to have the time to read it.

    0 of 11 people found the following review helpful.
    Very Packed with info
    By Saionij
    This book is full of info on royal lineages and blood lines and fairly well details through genealogy the spread of paganism and transition to xstianity . However it was ponderous and redolent of fat old men sitting around at university smoking cigars and drinking brandy and totally disregarding any accounts of common people or archaeological records

    See all 2 customer reviews...

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    Saturday, November 10, 2012

    [Q907.Ebook] Download PDF Mass Communication: Living in a Media World, by Ralph E. Hanson

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    Mass Communication: Living in a Media World, by Ralph E. Hanson

    Transform your students into smart, savvy consumers of the media.

    Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.�

    • Sales Rank: #76646 in Books
    • Published on: 2016-11-24
    • Original language: English
    • Dimensions: 11.00" h x 8.50" w x .75" l, .0 pounds
    • Binding: Paperback
    • 488 pages

    Most helpful customer reviews

    1 of 1 people found the following review helpful.
    Poorly written and fact checked
    By S. Davis
    I highly recommend passing on this book. While it is very up to date, unfortunately there is a lot of information that is useless of just wrong. The information is presented in a very unprofessional manner such as spending a page talking about how the author enjoys a specific channel on Twitch. The content is easy to read, but that is because it is very informal.
    You will likely come across a few names of key people and inventions that changed the communications world, but for the most part you will find nothing of value.

    0 of 0 people found the following review helpful.
    Would be a thousand times better if they made this into an eTextbook and had ...
    By DemiUrge
    The formatting needs to changed. There's no clear signifier of what's the main text and what's side material. Would be a thousand times better if they made this into an eTextbook and had exact copies of the pages from the physical textbook. Should also add hyperlinks to the outside media it constantly refers to.

    0 of 0 people found the following review helpful.
    By far one of the most interesting textbooks I've used ...
    By Mel
    By far one of the most interesting textbooks I've used for class. The book is well written and straight to the point but also includes an array of supporting examples and informations. The text includes many pictures/graphs/facts which I appreciate as a visual learner.

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    Thursday, November 8, 2012

    [W795.Ebook] Free PDF PowerShell: For Beginners! Master The PowerShell Command Line In 24 Hours (Python Programming, Javascript, Computer Programming, C++, SQL,

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    • Sales Rank: #105652 in Books
    • Published on: 2016-03-13
    • Original language: English
    • Number of items: 1
    • Dimensions: 8.00" h x .19" w x 5.00" l, .20 pounds
    • Binding: Paperback
    • 84 pages

    Most helpful customer reviews

    16 of 17 people found the following review helpful.
    Limited Introductory Powershell Guide
    By D. Kittrell
    Like many of the short (less than 100 page) "quick intro" books this is designed for an absolute beginner looking to get a fast overview of what PS is and how to use it for Windows. Also like many it glosses over what makes PS unique among shells and how its object integration -- and specifically the importance of objects to the pipeline implementation -- makes it a very powerful tool for admins and many general scripting tasks. It lacks more than a cursory discussion of security features and distributed task execution, two of the most important features to DevOps use of PS in an enterprise environment. For a free text it could be worse but there are much better resources online and far superior cookbooks and guides for less than $30. I try to look at many of these free resources on Kindle to offer suggestions to clients I want to come up-to-speed on a given technology. A few a very good, a few more are just OK, and there are many where you're better off with a Google search. Unfortunately, I feel this book falls in the last category. Despite decent writing, there's not enough significant or unique content to justify the read time.

    3 of 3 people found the following review helpful.
    Comprehensive guide for beginners
    By Raiden Trent
    The upside of using the graphics based console (ISE) is that it supports double-byte character sets and, since it is meant to be more visual, it is a niftier PowerShell console to work with. Another advantage is it does more to help create PowerShell commands and scripts for advance users. And unlike the text based version you can copy-paste items on the console. To manage expectations, the Help system does not provide information on the type of commands that are in its system. It knows it has a range of Help topics in its system.

    0 of 0 people found the following review helpful.
    Helpful guidebook to learn Power Shell commands and loaded with some brilliant tips.
    By Andy Ratliff
    This guidebook is excellent and perfect for the beginners. By the help of this book I have learned about the Power shell command. Actually, I needed to learn about Power Shell and luckily last week my friend suggested me about this. After getting notified from my friend I did not forget to purchase this book. This guidebook fulfilled my expectation. By reading this book I have learned about how to write clean and efficient power shell scripts. Inside of this book the writer has described about its visions, consoles, essential terminology, and much more. By reading this book I have understood about how to customize the Shell & online resources. Overall, this book is fantastic and helpful. I am glad to read this book. If you have any interest to learn about Power Shell commands, then I will recommend this book.

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    [K207.Ebook] Free Ebook Emerging Memory Technologies: Design, Architecture, and ApplicationsFrom Springer

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    Emerging Memory Technologies: Design, Architecture, and ApplicationsFrom Springer

    This book explores the design implications of emerging, non-volatile memory (NVM) technologies on future computer memory hierarchy architecture designs. Since NVM technologies combine the speed of SRAM, the density of DRAM, and the non-volatility of Flash memory, they are very attractive as the basis for future universal memories. This book provides a holistic perspective on the topic, covering modeling, design, architecture and applications. The practical information included in this book will enable designers to exploit emerging memory technologies to improve significantly the performance/power/reliability of future, mainstream integrated circuits.

    • Sales Rank: #3401137 in Books
    • Published on: 2013-10-22
    • Original language: English
    • Number of items: 1
    • Dimensions: 9.20" h x 1.00" w x 6.40" l, 1.10 pounds
    • Binding: Hardcover
    • 322 pages

    From the Back Cover

    This book explores the design implications of emerging, non-volatile memory (NVM) technologies on future computer memory hierarchy architecture designs. Since NVM technologies combine the speed of SRAM, the density of DRAM, and the non-volatility of Flash memory, they are very attractive as the basis for future universal memories. This book provides a holistic perspective on the topic, covering modeling, design, architecture and applications. The practical information included in this book will enable designers to exploit emerging memory technologies to improve significantly the performance/power/reliability of future, mainstream integrated circuits.

    •�Provides a comprehensive reference on designing modern circuits with emerging, non-volatile memory technologies, such as MRAM and PCRAM;
    •�Explores new design opportunities offered by emerging memory technologies, from a holistic perspective;
    •�Describes topics in technology, modeling, architecture and applications;
    •�Enables circuit designers to exploit emerging memory technologies to improve significantly the performance/power/reliability of future computing systems.�

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    Wednesday, November 7, 2012

    [X186.Ebook] Ebook The Rational Optimist: How Prosperity Evolves (P.S.), by Matt Ridley

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    The Rational Optimist: How Prosperity Evolves (P.S.), by Matt Ridley

    “Ridley writes with panache, wit, and humor and displays remarkable ingenuity in finding ways to present complicated materials for the lay reader.” — Los Angeles Times

    In a bold and provocative interpretation of economic history, Matt Ridley, the New York Times-bestselling author of Genome and The Red Queen, makes the case for an economics of hope, arguing that the benefits of commerce, technology, innovation, and change—what Ridley calls cultural evolution—will inevitably increase human prosperity. Fans of the works of Jared Diamond (Guns, Germs, and Steel), Niall Ferguson (The Ascent of Money), and Thomas Friedman (The World Is Flat) will find much to ponder and enjoy in The Rational Optimist.

    • Sales Rank: #16737 in Books
    • Published on: 2011-06-07
    • Released on: 2011-06-07
    • Original language: English
    • Number of items: 1
    • Dimensions: 8.00" h x 1.08" w x 5.31" l, .78 pounds
    • Binding: Paperback
    • 480 pages

    From Publishers Weekly
    Ideas have sex, in Ridley's schema; they follow a process of natural selection of their own, and as long as they continue to do so, there is reason to retire apocalyptic pessimism about the future of our species. Erstwhile zoologist, conservationist, and journalist, Ridley (The Red Queen) posits that as long as civilization engages in exchange and specialization, we will be able to reinvent ourselves and responsibly use earthly resources ad infinitum. Humanity's collective intelligence will save the day, just as it has over the centuries. Ridley puts current perceptions about violence, wealth, and the environment into historical perspective, reaching back thousands of years to advocate global free trade, smaller government, and the use of fossil fuels. He confidently takes on the experts, from modern sociologists who fret over the current level of violence in the world to environmentalists who disdain genetically modified crops. An ambitious and sunny paean to human ingenuity, this is an argument for why ambitious optimism is morally mandatory. (June)
    Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

    From Booklist
    Science journalist Ridley believes there is a reason to be optimistic about the human race, and he defies the unprecedented economic pessimism he observes. His book is about the rapid and continuous change that human society experiences, unlike any other animal group. Ideas needed to meet and mate for culture to turn cumulative, and “there was a point in human pre-history when big-brained, cultural, learning people for the first time began to exchange things with each other and that once they started doing so, culture suddenly became cumulative, and the great headlong experiment of human economic ‘progress’ began.” Participants in the exchanges improved their lives by trading food and tools. Ridley believes it is probable that humanity will be better off in the next century than it is today, and so will the ecology of our planet. He dares the human race to embrace change, be rationally optimistic, and strive for an improved life for all people. --Mary Whaley

    Review
    “A superb book…Elegant, learned, and cogent…a far-reaching synthesis of economics and ecology, a triumphant new demarche in the understanding of wealth and poverty…Inspiring.” (George Gilder, National Review)

    “A very good book…a rich analysis…Ridley is a cogent and erudite social critic…He bolsters his argument with an impressive tour of evolutionary biology, economics, philosophy, world history.” (Washington Post)

    “A fast-moving, intelligent description of why human life has so consistently improved over the course of history, and a wonderful overview of how human civilizations move forward.” (John Tierney, New York Times)

    “A delightful and fascinating book filled with insight and wit, which will make you think twice and cheer up.” (Steven Pinker)

    “The Rational Optimist teems with challenging and original ideas…No other book has argued with such brilliance and historical breadth against the automatic pessimism that prevails in intellectual life.” (Ian McEwan)

    “Ridley eloquently weaves together economics, archeology, history, and evolutionary theory…His words effortlessly turn complicated economic and scientific concepts into entertaining, digestible nuggets.” (Barrett Sheridan, Newsweek)

    “Invigorating…For Mr. Ridley, the market for ideas needs to be as open as possible in order to breed ingenuity from collaboration.” (Trevor Butterworth, Wall Street Journal)

    “The Rational Optimist will give a reader solid reasons for believing that the human species will overcome its economic, political and environmental woes during this century.” (Fort Worth Star-Telegram)

    “This inspiring book, a glorious defense of our species…is a devastating rebuke to humanity’s self-haters.” (Sunday Times (London))

    “Original, clever and …controversial” (The Guardian)

    “A dose of just the kind of glass-half-full information we need right now…A powerful antidote to gloom-n-doom-mongering.” (Washington Examiner)

    “A mesmerizing book.” (Los Angeles Times)

    “Ridley’s dazzling, insightful and entertaining book on the unstoppable march of innovation is a refresher course in human history...Great ideas spring up unexpectedly from every direction, with each new one naturally coordinating with others...” (New York Post)

    A fabulous new book... I was so delighted, amused and uplifted by it that I bought a couple hundred copies and sent one to all my clients. (Donald Luskin, Smart Money)

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    306 of 319 people found the following review helpful.
    A History of Progress
    By Kevin Currie-Knight
    Matt Ridley's The Rational Optimist is a history of progress based on a simple but unpopular idea: that specialization and markets are the prime movers of progress. In fact, Ridley suggests in his introduction that the answer to the perennial "What makes humans unique?" question is our unique ability to specialize and trade. Instead of catching our own food, making our own shelter, etc (as other animals do), we humans have created a system where everyone can specialize and trade with others who specialize in other things. This means that those best at making houses make houses, those best at making food make food, and by trading, we can each benefit from that which others do and vice versa. Self-reliance equals subsistence: interdependence through trade equals ingenuity and a boom in living standards.

    "What?!" you say. What about Rousseau, Marx, Ehrlich, Marcuse, and all of those other critics of society! What about all the stuff we hear about how capitalism exploits the poor, reduces living standards, rapes the environment, etc, etc. The first few chapters of Ridley's book are devoted to showing that, on all fronts, markets have actually produced higher living standards FOR ALL (and especially the poor, as also shown in Sowell's Economic Facts and Fallacies), MORE leisure time for all, and - here's the most surprising - better environmental conditions.

    The next several chapters are a history of how this progress happened. To be honest, these chapters may be the most dry as they are very detail-laden and repetitive in that they stress the same theme across time - that specialization leads to ingenuity and progress. In the vein of Robert Wright's Nonzero: The Logic of Human Destiny, Ridley demonstrates - and explains the principle behind - this equation. In brief, when humans invented the idea of specialization and trade, I could make x and you could make y, things we each excel at. Each of us, then, can trade what we excel at for what others excel at rather than having to do all of it ourselves. Finally, when I realize that I can trade my x's for your y's and her z's, it pushes me to be as productive at making my x's as possible (and innovating new ways to make better and faster x's) so that I can make the most of my time. Thus, we stumble upon a brilliant non-zero sum way to ensure that we all benefit from each other's ingenuity, creativity, and labor. Most of these chapters (starting in the stone-age and ending in the present) stress the idea that as transportation allowed us to trade with increasingly larger groups, and as technology allowed us to create more efficiently, the "collective brain" became bigger and everyone could benefit from everyone else's progress.

    The last three chapters may be the most controversial as they deal with current naysayers - particularly environmentalists. To be clear, RIDLEY IS NOT ADVOCATING THAT WE CONTINUE CURRENT ENVIRONMENTAL PRACTICES (I bold that because inevitably, some folks will accuse him of an environmental Pollyanna-ism.) Yes, depending on non-renewable fuel, by definition, means that at some point, the fuel will run out. Ridley only points out that naysayers rely on a hidden but faulty premise: that the future will resemble the past. Yes, we will run out of fossil fuels if we keep using it, but whose to say that we will keep using them? Just like Ehrlich's remarkably failed prediction that over-population will lead to food shortages, these folks' error lies in assuming that future ways of production will resemble past ways, and time and time and time again, this assumption has proved erroneous! Ridley's point is that while we can NEVER say that the future WILL solve all pressing problems, so far we have. And we can assume we will in the future because our method of exchange has globalized the "collective brain," assuring that innovation will keep occurring and the best minds will all be working on the pressing problems of the day. (Again, Ridley is not attempting Pollyanna-ism here, but only suggesting that the burden of proof should now lie on the naysayers because the past gives us every reason to think that we will, rather than will not, solve the problems that confront us.)

    Now, for two minor criticisms of the book. First, I do question whether Ridley has the knowledge base to go into as much history as he does. When looking through the large endnote section, many of his citations are from non-peer-reviewed trade books, magazines, etc. I simply have a feeling that Ridley's book may not be as academically rigorous as some might want.

    I also question Ridley's omission of the crucial function language plays in his theory, for he doesn't spend much time on it. When he asks, as he does repeatedly, what it is about humans over other animals that have been able to create trade networks and specialization, it seems that ONE of the obvious answers is "language." We have the ability to create language that is not only self-expressive but also can be used to inform others of our intent, etc. It seems difficult to create a trade network without the kind of language that can let others know your intent, establish trust, etc. If this is correct, Ridley's shouldn't omit the topic. If it is wrong, he might have explained why.

    Be that as it may, this is still a great read. In a world where pessimism simply sells (and makes one sound intellectual) more than optimism, books like these need to be written... and read.

    245 of 277 people found the following review helpful.
    Will our future be 2,000 more years of imminent apocalypse?
    By Steve Summers
    First, the GOOD NEWS: the sky isn't falling! The world is actually improving dramatically and the pace is quickening. There are abundant facts to prove it. The BAD NEWS predicted isn't true after all. The not-so-good news is that good news doesn't sell newspapers or prime-time ads. So we'll keep on hearing that doomsday drumbeat of horrific predictions from the media, all of it certified by officials of academia and government with an obvious agenda in the vision of impending environmental collapse which can only be averted by comparably drastic intervention. We have a glut of popular books and articles feeding these fears with plausible evidence for the demise of civilization or the planet, but a critical shortage of books like "The Rational Optimist" which challenge that evidence, describe its pathologies, and show where those disastrously coercive interventions will lead, and what they'll cost in human terms. So why risk ostracism in cocktail-party conversation by reading a persuasive contrarian essay which proclaims a heretical optimism in its title?

    Well, one reason might be the pleasures of an utterly readable book. Unlike talk-show polemicists, Matt Ridley uses good-natured eloquence, serious erudition and incisive wit to deflate the imminent-disaster scenarios which dominate our evening news, academic and political discourse. Despite its length, the book is remarkable for its brevity and the sheer quotability of its prose. (A reader cribbing zinger quotes will soon have writer's cramp.)

    Another reason might be the challenge of unfamiliar ideas, of cleaning the mental attic of the baggage left by cultural osmosis. No book can guarantee final truth, but a fresh perspective can provide plenty of creative stimulation for a skeptical mind. Ridley's long view of human history, his perspective on the unrequited human penchant for seeing imminent catastrophe informs both his skepticism and his optimism, and it makes great straight-to-the point reading. No obfuscatory jargon, no shrill hype or invective.

    Two of his unfashionable heresies are A) that prosperity is a hugely positive benefit to humanity--not a planet-killing consumerist fetish, and that B) individual freedom--not government planning or humanitarian intent--is the primary engine of that prosperity. His earlier book, "The Red Queen" described sex as the primary engine of evolution. The sexual metaphor gets new life in this one. The explosive growth of human knowledge and wealth in recent centuries is described as the result of "ideas having sex"--something that rarely occurred in prior millennia. It's not a coincidence that science, individual liberty, and the industrial revolution experienced a virtually simultaneous birth. This "sex" between ideas has been increasing in both quality and frequency with cumulative results of stunning usefulness. Think of what's happened in your own lifetime.

    He's also compiled a list of dire prophecies which never happened, some of which are perennially predicted anew with updated "tipping point" projections: worldwide starvation, hydrocarbon exhaustion, mass extinctions, nuclear extermination, mineral resource depletion, genetic decay (eugenics was invented to prevent that) global cooling (global warming could be next if the last decade's weather stasis continues). Environmental problems which were once big news (acid rain, industrial hormone mimicry, lung-rotting smog, skyrocketing cancer proliferation, holocaust viral epidemics, etc.) quietly vanished from the news when the threat receded or failed to produce significant harm, much less bio-Armageddon. A historical batting average of .000 has done little to discourage fresh predictions of the apocalypse.

    A minor focus is the relatively harmless rash of costly and often foolish environmental fads. He writes penetrating analyses the value and costs of organic farming, local food, and the obsessive horror of modern chemistry, fertilizers, pesticides, and genetically modified crops.

    His more deserving targets (I think) are the dubious "green" technologies with high--often disastrous--environmental costs: ethanol in particular, but also solar, wave & wind power. He's not opposed to the latter energy options in principal, but shows they're unlikely to replace hydrocarbons anytime soon. Most of these alternative energy "cures" are not only environmentally worse than the "disease" (fossil fuel), but their their high costs will be borne in heavy disproportion by the world's poor. But for dogmatic insensitivity, few examples can match the righteous zeal of some activists for preventing America's poor from shopping at WalMart, for shutting the developing nations out of the global economy, or keeping genetically modified food out of the hands of literally starving Africans. A corollary widespread belief (Ridley quotes some prominent advocates) is that prosperity itself is the enemy of the planet and global salvation must necessarily entail global impoverishment--in effect, a lethal Malthusian population limit waiting to be imposed by environmental decree.

    Ridley avoids a pro or con position on global warming, but he's rightly wary of reacting in panic: the cost of overestimating GW could be much higher than underestimating: in his words, it's like stopping a nosebleed by putting a tourniquet around your neck. (It would be even more foolish in response to a predicted nosebleed.) But he didn't write this book to heap ridicule on doom sellers. He shows why they're always wrong: linear extrapolation from the present inevitably predicts a disastrous future--which is invariably wrong because it ignores the equally inevitable (but unpredictable) free market actions which future investors, entrepreneurs and inventors will take to sidestep the icebergs in the shipping lanes. Ideas "having sex" are far more nimble and productive than governments issuing prohibitions or doomsday prophets clamoring for an emergency reversal of course.

    (My note: only in inflexible dictatorships does mass civilian disaster arrive inexorably, as in Ukraine in the 1930s, China in the 1960s, North Korea today. In none of these regimes were (any) ideas allowed to "have sex". Unfortunately, just such a dictatorship will probably be necessary if the world decides to implement the Environmental Taliban's agenda to save us from planetary sacrilege.)

    "The Rational Optimist" is a wonderfully well-written counterpoint to the alarmist feel-bad prophecies (which will probably continue to outsell it) but it is not overtly political nor brimming with righteous denunciations. It is at least as rewarding as an insightful tract on human nature (and folly) and as much a call to reason as survey of contemporary intellectual hysteria and prejudice. I enjoyed reading it immensely, and unless you are allergic to bad news about the BAD NEWS, I think you will, too.

    42 of 48 people found the following review helpful.
    The Future is Rationally Bright
    By J. Dretler
    Differentiation of individual activity, specialization and trade are the activities that have enabled humankind to overcome obstacles in the past and advance at a rapid pace. The future should be no different.

    According to Matt Ridley, trade was and is the essential element in human progress. He suggests that the first farmers were already traders and used their static location and accumulated inventory to meet hunter-gatherer demand. He also credits the farmer as the creator of property rights. Hunter-gatherer societies are egalitarian sharing the hunt and enforcing non-compliance. A farmer who plants a field expects to harvest it and store or trade the surplus. This, Ridley posits was the origin of private wealth.

    Ridley maintains that progress is dependent on idea sharing. As population density increases, the availability of new ideas and differentiation of occupation allows those with extra time to make use of these ideas.

    Twentieth century collectivist bias leads one to ask "who was in charge" looking for a central initiator of policy. Ridley suggests that the world is a complex adaptive system, where trade and progress emerged from the interaction of individuals. It was an evolutionary rather than a planned process.

    He recounts historical examples of institutional and industrial stagnation from the Bronze Age to British Rail and the U.S. Postal Service. What Ridley says they have in common is an attitude that rewards caution and discourages experiment. A planned economy requires perfect knowledge. The possibility of new knowledge makes a steady state or economic equilibrium model invalid.

    He says the Dark Ages were a massive back to the land hippie movement minus the trust funds, similarly the Maoist Cultural Revolution.

    Ridley thinks that governments tend to be good initially, but increasingly bad the longer they last. `Government brings inefficiency and stagnation to most things it runs.' Governments `employ ambitious elites who capture an increasingly greater share of the society's income by interfering in peoples lives and creating rules to enforce until they kill the goose that lays the golden eggs'

    African poverty, hunger, climate change, resource depletion, and disease are all challenges that an intellectually evolving human race will conquer.
    Individual creativity within a bottom-up political structure and a free-market economy will increase our individual wealth, health, and longevity according to Matt Ridley.

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