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Semiotics is the theory of signs. Signs are amazingly diverse: from simple road signs that point to a destination, to smoke that warns us of fire, to the culturally-conditioned symbols buried within art and literature. Our reading of signs is very much a part of everyday life. Yet semiotics is often perceived as a mysterious science. This introductory book decodes the mystery of semiotics using visual examples instead of abstract theory.
Divided into 75 key semiotic concepts, each section of the book begins with a single image or sign, accompanied by a question that invites us to interpret what we are seeing. Turning the page, we can compare our response with the theory behind the sign. In this way, we actively engage in creative thinking. Read straight through or dipped into regularly, this book provides practical examples of how meaning is made in contemporary culture.
- Sales Rank: #1044550 in Books
- Brand: Brand: Laurence King Publishers
- Published on: 2007-10-04
- Original language: English
- Number of items: 1
- Dimensions: 10.40" h x .80" w x 7.50" l, 1.10 pounds
- Binding: Paperback
- 176 pages
- Used Book in Good Condition
About the Author
Sean Hall is Deputy Head of Department and Leader in Contextual Studies in the Department of Design at Goldsmiths College, University of London. He was formerly a lecturer in Philosophy at Balliol College, Oxford. As a practicing artist, he has exhibited at the V&A, the Royal Academy and the Whitechapel Gallery, all London.
Most helpful customer reviews
6 of 7 people found the following review helpful.
Colorful & Insightful
By B. Haynes
Sean Hall did a good job of choosing images for the book's content. Every other page has a good quality image on it & I was very surprised at how well made this book is. The pages are thick and sturdy, with a nice finish. There are new vocab words to learn nearly every other page. It's full of useful information, especially for anyone writing about semiotics.
5 of 6 people found the following review helpful.
Overly simplistic, lacks depth
By Shizam
This is the 4th book I read after deciding I wanted to look into social movements like Post Modernism, Modernity, Modernism in general and the 2nd book I've read on Semiotics and I found the chapters in this book lacking depth on the topics its trying to cover, you'd be better off reading Wikipedia.
There are a list of ideas/topics the book attempts to talk about but there is no actual discussion, each chapter defines a topic, gives an example and moves on to the next one. No context is given, nothing is tied together with each other or to a greater concept, its not that this book is necessarily a 'simple introduction' to these ideas for people new to the concepts, its just a list of definitions.
4 of 7 people found the following review helpful.
'This and that' that works
By Ivan Antunovic
The main point is no matter what we think when facing a number of blueprints here - every example somehow leads us to a fine conclusion. The author dares us to think before seeing his opinion, conclude and then compare our vision of things to his own - at its worst we challenge ourselves; are we smart or are we dumb? How deep do we really get into specific subject matters, especially when questions in this book somehow insist on our momentary impressions? Or are we just passively accepting others' ways of seeing things?
Everything means something, and this book makes it a fine study on visual culture, also focusing on a certain problem of how much this visual culture is actually neglected these days. Simple to read, fun to analyze, visual lessons that help directing individual choices towards proper perspective of things.
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